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If Knockoffs Are Stealing YOUR Products, YOUR Customers, And YOUR Future… Here’s Exactly How To Stop Them
Dear Brand Owner,
If you’re building a serious brand, you already know this problem isn’t just “annoying.”
It shows up in ways that hit much deeper:
You discover new knockoffs using your photos, packaging, and language — launched overnight, across platforms you don’t even sell on.
Customers complain about “your product” breaking or arriving damaged — except it wasn’t yours.
A retail partner, distributor, or investor flags counterfeit listings and starts questioning whether your brand is truly defensible.
This isn’t about inconvenience.
It’s about control, credibility, and long-term value.
And if you’ve tried to deal with it already, you’ve probably learned the hard way:
Platform takedowns are temporary
Copycats resurface under new seller accounts
Traditional law firms file paperwork — but leave you playing whack-a-mole
Because most approaches treat symptoms, not the system.
The result?
Brands quietly lose margin, leverage, and negotiating power — until pricing pressure forces compromises they never planned to make.
But that’s not inevitable.
The brands that win don’t chase individual listings.
They build brand protection infrastructure that makes counterfeiting unprofitable and unsustainable.
That’s exactly what we do at ESCA Legal.
We’ve developed a comprehensive brand protection and enforcement system designed for companies that are past the startup phase and serious about protecting what they’re building.
Not just removing fakes.But defending brand value, reputation, and future optionality.
Brands like Overnight Blowout, Bala Bangles, and Tushbaby didn’t come to us looking for quick wins. They came because counterfeit activity had become a strategic risk.
And in doing so, they were able to:
Eliminate hundreds of counterfeit listings
Secure enforceable IP protection globally
Recover illegally obtained funds where appropriate
Restore confidence with partners, retailers, and customers
Yesenia Hipolito
Inventor & Founder of Overnight Blowout
“I saw a copycat of my product on Amazon and my heart dropped… ESCA has already helped us shut down hundreds of copycats and recover hundreds of thousands in revenue.”
Max & Natalie
Founders of Bala Bangles
“Francesca and the team at ESCA Legal are a force in protecting our brand… We trust them fully and highly recommend them to any company serious about defending its brand.”
Tammy Rant
From TushBaby
“They successfully registered our trade dress, shut down hundreds of knockoffs, and secured major wins in federal court. We cleaned up the marketplace and can now grow with confidence.”
The first step isn’t enforcement.
It’s clarity.
Understanding:
Where your brand is exposed
What protection you actually have (and don’t)
Which strategies will work for your size and stage
If you’re running a real business and want a serious assessment, we invite you to start here.
Francesca Witzburg
Founder & Managing Partner ESCA Legal
Confidential. No obligation. Strategic clarity only.
We’ll audit your current exposure and outline the most effective path forward — whether that includes filings, enforcement, or long-term protection planning.
“The ESCA team put a global protection strategy in place to stop counterfeits & protect my brand”
Tammy Rant
Tushbaby CEO & Shark Tank Brand
How Serious Brands Use ESCA to Defend Their Market
We Recovered Lost Counterfeit Sales for Overnight Blowout
Identified and eliminated hundreds of counterfeit listings
Recovered illegally obtained funds
Implemented lasting protection that deterred future infringers
Tushbaby Stopped Hundreds of Knockoffs
Secured registered trade dress and IP protections
Shut down foreign squatters using the brand name
Successfully enforced rights in federal court
Bala Bangles is Taking Down The Fakes
Deployed advanced monitoring to detect counterfeit activity at scale
Executed coordinated enforcement across platforms
Protected brand equity while continuing to grow globally
Confidential. No obligation. Strategic clarity only.
How Our System Protects Brands at Scale
01
ELIMINATES
Counterfeits across major marketplaces and platforms
02
DISRUPTS
Seller accounts and enforcement loopholes counterfeiters rely on
03
RECOVERS VALUE
Where possible, from parties profiting illegally from your brand
04
BUILDS DEFENSIBILITY
Long-term protection that makes your brand a poor target to copy
“Exceptional trademark legal support”
I cannot express enough how grateful we are to have had the privilege of working with Esca on several trademark-related matters. As a growing company, the protection of our intellectual property and trademarks has always been a top priority. We’ve encountered various legal challenges over the years, from negotiating trademark contracts to handling complex litigation, and throughout it all, Esca has been nothing short of exceptional...
Carly Wilde
Business Owner
“Reliable, prompt, expert partnership”
It's been such a pleasure working with Francesca and her ESCA team! My favorite thing may be the most basic: I love that we can count on prompt, well-informed responses. We look forward to a long and prosperous working relationship, as Koppa Brand Protection continues to provide robust evidentiary data to substantiate intellectual property claims for mutual clients. 5+ stars!
Cheryl Darrup-Boychuck
Business Owner
"Smart, responsive, effective IP counsel and brand protection!"
We moved our IP portfolio to ESCA after years with a large, well-known (and expensive) firm — and we couldn’t be happier with the switch. They started with a full review of our IP, which includes over 10 years of patents and trademarks. The team delivered a detailed and insightful set of recommendations, including several important issues our previous firm had overlooked.
JD Claridge
Business Owner
Confidential. No obligation. Strategic clarity only.
6 Reasons Brands Address Counterfeiting Early
01
Revenue Leakage
Counterfeits quietly siphon demand that compounds over time.
02
BRAND TRUST EROSION
Customers blame you — not the counterfeiters.
03
RETAIL & PARTNER RISK
Distribution partners require brand control.
04
VALUATION IMPACT
Defensible IP directly affects multiples and exit outcomes.
05
ENFORCEMENT LEVERAGE DECLINES
Delay limits future recovery and options.
06
INVENTORY & PRICING PRESSURE
Uncontrolled fakes force discounting and margin compression.
Confidential. No obligation. Strategic clarity only.
Why ESCA Is Different From Traditional IP Firms
We don’t sell billable hours. We build brand protection systems.
01
We uncover hidden counterfeit activity most brands never see
02
We design proactive enforcement strategies, not reactive cleanups
04
We protect product design, packaging, and market positioning
05
We understand ecommerce, platforms, and scale
06
We operate at business speed, not legal bureaucracy speed
07
We think in terms of valuation and defensibility, not paperwork
Confidential. No obligation. Strategic clarity only.
Meet Your New Brand Protection Team
For over a decade, Francesca watched popular brands struggle with the same nightmare: create something amazing, go viral, then watch helplessly as knockoffs steal their success.
Unlike traditional IP attorneys who file paperwork and disappear, Francesca built ESCA Legal with one mission: give fast-growing brands the firepower to actually STOP counterfeiters and RECOVER what's been stolen.
Her unique approach combines aggressive IP protection, platform enforcement, and revenue recovery strategies that have:
Recovered stolen funds for Overnight Blowout
Removed 100+ knockoffs for top DTC brands within days, not months
Protected over $50M in brand value for 7 and 8-figure ecommerce companies
Secured critical retail partnerships threatened by marketplace counterfeits
"I built this firm because I was tired of watching innovative brands get robbed while traditional legal firms collected fees without delivering results. We don't just file papers—we make counterfeiters pay."
Francesca and her team move at ecommerce speed, because in today's market, slow protection is no protection at all.
To get help and assistance from Francesa and our team personally - simply click the button below to get started.
Confidential. No obligation. Strategic clarity only.
We Can Protect Your Brand Across Major Platforms
Amazon
TikTok Shop
Shopify
Meta
Alibaba.com
Confidential. No obligation. Strategic clarity only.
HOW IT WORKS
3 Simple Steps To Finally Stop Counterfeits And Protect Your Brand
STEP 1
FREE 30-MINUTE KNOCKOFF DEFENSE CONSULTATION
Book your 30-minute ‘Knockoff Defense Consultation’ where we'll identify gaps in protection and create your custom protection and enforcement plan. No obligation, just clarity and options to protect your brand.
STEP 2
IMPLEMENT YOUR PROTECTION & ENFORCEMENT STRATEGY
Our team executes your tailored protection plan, securing proper IP coverage, coordinating platform takedowns, and initiating enforcement actions against your biggest threats.
STEP 3
RECOVER REVENUE & SECURE YOUR BRAND'S FUTURE
We don't stop at removing fakes—we freeze counterfeiter accounts, recover your stolen revenue, and build ongoing protection that grows with your brand and prevents future attacks.
Confidential. No obligation. Strategic clarity only.
Book Your FREE 30-Minute ‘Knockoff Defense Consultation’ And Get A Custom Plan To Remove Fakes & Recover Lost Revenue
+ Get a FREE Brand Protection Audit & Recovery Gameplan to Find Knockoffs, Shut Them Down & Get Paid Back (Valued at $5000+)
Watching counterfeits and knockoffs steal your sales and damage your brand doesn't have to be your reality. Your business deserves protection that actually works.
This is not for early-stage brands or casual sellers.
This is for founders who:
Care about valuation
Expect operational discipline
Want a legal partner, not a vendor
On this call, we'll expose counterfeiters stealing from you right now, identify your IP vulnerabilities, and create a clear battle plan to shut them down and recover your lost revenue.
What We'll Cover In Your Free Knockoff Defense Consultation:
Identify current threats
We deploy a forensic search to expose not just the obvious knockoffs, but the entire counterfeiting network operating across every platform
Quantify risk and exposure
We translate the 'annoyance' of fakes into a tangible risk to your valuation, retail partnerships, and investor confidence, allowing you to make protection decisions based on clear business metrics, not guesswork.
Outline a clear 30, 60, and 90-day plan:
Walk away with a comprehensive plan showing exactly what to do in the next 30, 60, and 90 days to solve your counterfeiting problem.
Confidential. No obligation. Strategic clarity only.
FREQUENTLY ASKED QUESTIONS
Can you actually stop the counterfeits, or will they just keep coming back?
Unlike standard takedown approaches that play whack-a-mole, our system targets the source. We don't just remove listings—we freeze seller accounts, seize funds, and create legal consequences that make your brand too expensive to copy. Every situation is unique though—book your free consultation to understand your specific options.
What makes ESCA different from other IP lawyers I've already tried?
Most firms file paperwork and disappear. We build comprehensive enforcement systems that actually work. We understand e-commerce, move at digital speed, and focus on results, not billable hours. We don't just advise—we execute. Schedule your free consultation to see our approach in action.
How do I know this won't turn into another expensive legal bill with nothing to show for it?
We measure success by protection achieved and revenue recovered, not hours billed. That's why we offer clear, fixed-fee structures and contingency options for recovery. Our clients see tangible results, like Overnight Blowout's recovery. Book your free consultation to discuss the right approach for your budget.
Are we already too late to protect what's being copied?
It's rarely too late, just different strategies. Even with existing counterfeits, we can still secure protection, enforce your rights, and recover damages. The key is stopping the bleeding now before it gets worse. Your free consultation will reveal exactly where you stand and what's still possible.
Do we need to have everything trademarked before we can stop the counterfeits?
No - we can begin enforcement while simultaneously strengthening your IP portfolio. We'll identify what protection you need most urgently versus what can be built over time. For your specific situation, book your free consultation for a tailored protection roadmap.
How quickly can you start removing knockoffs?
Many clients see their first major takedowns within 7-14 days of engagement. But it can be much longer, like months. That’s why it’s important to start as soon as possible. To understand the timeline for your specific situation, book your free consultation today.
What if the counterfeiters are based overseas?
We have global reach with particular expertise in China, Southeast Asia, and other manufacturing hubs where most counterfeits originate. Our international enforcement network allows us to take action regardless of where the fakes come from. Book your free consultation to discuss your global protection needs.
How much is this counterfeiting problem actually costing my business?
Most brands underestimate their losses by 60-70%. Beyond direct sales, you're losing customer trust, retail opportunities, and brand value. During your free consultation, we'll help quantify your true exposure so you can make informed protection decisions.
Confidential. No obligation. Strategic clarity only.
BOOK YOUR FREE 30-MINUTE BRAND PROTECTION CONSULTATION
Know exactly how to stop the counterfeits
Discover how to takedown copycats fast
Get a plan to recover lost revenue
Protect your brand and valuation
Confidential. No obligation. Strategic clarity only.